# Use this completed brief for a first TikTok UGC ads test

**Illustrative campaign:** The stand, prices, fees, and performance figures below are planning assumptions. They are not a ReelFlock customer campaign or market-rate estimates.

| Brief field | Completed example |
|---|---|
| Product | One folding phone stand; use the supplied physical sample |
| Buyer question | Can I follow a recipe while keeping both hands free? |
| Desired action | Visit the page and check phone compatibility |
| Deliverables | One core demonstration, two opening variants, clean footage, caption text |
| Required proof | Show the stand opening, the phone resting on its ledge, and the recipe readable from the working position |
| Opening A | “Where does your phone go while you cook?” |
| Opening B | “Here is one way to keep a recipe in view.” |
| Shared body | Open the stand, place the phone, show the viewing position |
| Shared ending | “Check the dimensions against your phone and case.” |
| Excluded claims | Universal compatibility, heat resistance, waterproofing, and invented personal results |
| Review | Product owner checks facts; campaign owner checks permissions, disclosure, captions, and tracking |
| Usage proposal | U.S. TikTok paid placement for 30 days; agree actual terms before work starts |

Allocate a hypothetical **$300 creator fee**, **$30 sample and shipping**, **$120 editing**, and **$600 media test**. Total initial cash budget: **$1,050**. Staff time and taxes are additional; log them separately. The proposed fee covers this example only and requires agreement with the creator.

Use the existing approved creative as the control. Reserve $300 of media for it and $300 for the new creative. Test one new variant first if the budget cannot support three useful samples. Keep the second opening for a subsequent round.



## Before use

Replace the fictional product and planning assumptions with verified product facts, an agreed scope and your actual budget. Save the approval and usage record beside the final files.