# Build two versions of one folding-stand advertisement

This is an **illustrative brief for a fictional folding phone stand**. The shots below are a production plan. They are not footage of a real product, and neither script has performance results.

**Audience:** A home cook who follows recipes on a phone. **Question:** Can the phone stay visible while both hands are occupied? **Proof:** Show the real stand opening and supporting a compatible phone. **Destination:** A product page with dimensions and compatibility details.

Before shooting, verify the sample actually supports the selected phone and case. Put the stand on the intended dry, level surface. Keep it away from cooking heat and splashes unless the product's specifications support those conditions.

### Version A: begin with the inconvenience

| Time | Picture | Spoken line or text |
|---|---|---|
| 0–3 seconds | Phone held in one hand while the other points at a recipe | “Where does your phone go while you cook?” |
| 3–7 seconds | Clear view of the stand opening | “Open the stand.” |
| 7–12 seconds | Place the phone on the ledge; keep contact points visible | “Set your phone here and keep the recipe in view.” |
| 12–16 seconds | Side view of the supported phone | “Check the dimensions against your phone and case.” |

### Version B: begin with the desired setup

Use the same 3–16-second footage, captions, CTA, and destination. Replace only the opening:

| Time | Picture | Spoken line or text |
|---|---|---|
| 0–3 seconds | Phone on the stand beside a preparation board | “Keep a recipe in view while your hands are busy.” |

The comparison asks whether an inconvenience-led or outcome-led opening creates a more useful response. Both versions need the same accurate product facts. If the second shot uses a different phone, surface, or viewing angle, record that change because it can affect the comparison.



## Before use

Replace the fictional product and planning assumptions with verified product facts, an agreed scope and your actual budget. Save the approval and usage record beside the final files.